Art direction for the launch of Casper’s Bedding Shop. Moving from one sheet type to three, we saught to highlight the unique tactile nature of each sheet type.
My role: art direction and concept developement.
My role: art direction and concept developement.
Production: Moss Park
![](https://freight.cargo.site/t/original/i/28806db37954f3cf64cb4bce0ffe88645278f12acc7279357bcdab718a2457e9/20180430_CASPER_55_Bedding_Lifestyle_2-2663.jpg)
![](https://freight.cargo.site/t/original/i/6bf4605c87e75d04ba722cd7e8f9fc6ff8edf652ac2375847b2f83061830e482/Airy-Linen_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/a1c9c78b2fe74040e7461662b5133d9a7621620de55344f5c956a4b22a958a23/Weightless-Cotton_Desktop.jpg)
![](https://freight.cargo.site/t/original/i/d4cb0b11e26843098a215b28e8f2688e75649fc39bdb593d5284d36700e95c5c/20180430_CASPER_54_Bedding_Lifestyle_4-2390-3.jpg)
![](https://freight.cargo.site/t/original/i/b5420c62ec586b8a4bce848aa6661b788cc7b74429d2c43b93da66eaecaca5f1/20180430_CASPER_53_Bedding_Lifestyle_3-2250.jpg)
![](https://freight.cargo.site/t/original/i/1b54f0e6b2888ad062d3b476e111a209b01210a2461d8fc86e54e5b4b301a775/20180430_CASPER_52_Bedding_Lifestyle_1-2005.jpg)