Art direction for a photography series that helped relaunch Casper’s mattress line. Each mattress was given a persona to speak to its targeted demographic and the resulting images were used across the website and aquistion marketing.
My role: concept development, shotlist creation, casting, and art direction.
My role: concept development, shotlist creation, casting, and art direction.
Production: Moss Park
![](https://freight.cargo.site/t/original/i/3ac8c3bc493e85bd0ddde057e970f6b87654a628e1697bf4cff118e35e7c0924/END_OF_BED_ELEMENT_017.png)
![](https://freight.cargo.site/t/original/i/5a5392b15abcb5d333aa78ec6c04106cb2ef88410b8e728f3919ca3fe9ed24a6/END_OF_BED_CASPER_ORIGINAL_005.png)
![](https://freight.cargo.site/t/original/i/961f1bb20ec4e3ecf170672406febff5db2341a7bb12cceb15890942e065c178/END_OF_BED_NOVA_205.png)
![](https://freight.cargo.site/t/original/i/b66ea447503313fc9b309e39365066c48244465f7789cfe30b54c3bf335f96e4/END_OF_BED_ORIGINAL_HYBRID_029.png)