As our customer base began to diversify beyond those more passionate about food waste, to a wider group of people, we sought to reflect that in our broadcast creative. Partnering with Moss Park, our internal creative team and their production wizardry developed this dynamic, colorful, and playful spot that highlighted the fact that anyone and all food preferences were welcome to save both food and money at Misfits Market. Whether you’re produced obsessed or just looking for the best munchies for your next couch staycation, we’ve got what you need.

Creative Direction: Daeun Kim
Production: Moss Park


My role: concept developement and art direction.