Since I was a fresh faced college student studying design at UCLA, I have been obsessed with the industry defining creative that comes out of a studio like BUCK. It was my absolute pleasure to collaborate with their Group Creative Director, Thomas Schmid, and many MANY others to create the below spot. As Misfit’s found its stride as a grocery delivery service beyond its beginnings as “that ugly vegetable company,” we wanted to show off all the potential flavor inside that iconic cardboard box. Using a true mix of mediums including live action, stop motion, cell, and 3D animation, this spot captured the playful, stylish, and bright world that Misfits Market has on offer.